This sweet word "Einem. History and traditions of Einem Red October

19.05.2022

The father of the main character of our project, Tikhon Lukin, works as a caramel line adjuster at a confectionery factory.

I think that readers of our wall newspaper will be interested to know the history of the Soviet and pre-Soviet (Russian) confectionery industry.

Before the revolution, there were several large confectionery factories in Russia:
Einem's factory (now "Red October"), Sioux (now "Bolshevik"), factory of Abrikosov and Georges Bormann.
Sweet tooth of the project - get ready. In this and other posts I will try to describe the history of these wonderful factories.

The history of the confectionery factory "Einem"

Here he is - Theodor-Ferdinand von Einem (Photo from the end of the 19th century). Really pretty?

So... In 1850, a German subject, Theodor Ferdinand von Eimann, came to Moscow full of hope. In the same year, he opens the production of sawn sugar, but apparently fails in this business, because. already in 1851, he opened a small confectionery on the Arbat for the production of chocolate and sweets!
Only 4 masters worked in this workshop!
During the years of the "Crimean War" of 1853-1956, the confectionery supplied its products to the front, as a result of which it was possible to earn enough capital to expand production and move to Myasnitskaya Street!
In 1857, our hero meets the talented businessman Julius Geiss, whom he takes as a partner.

Here he is - Julius Geis

Together they open a confectionery on Theater Square, order the latest steam engine from Europe, and set about building a factory on Sofiyskaya and then on the Bersenevskaya embankment of the Moskva River.

In the reference book "Factory enterprises of the Russian Empire" an entry was made about this fact: "Einem. Association of steam factory of chocolate confections and tea biscuits. Founded in 1867"

Here is the factory:

The company had awards received at all-Russian manufacturing exhibitions: a bronze medal in 1864 (Odessa), a silver medal in 1865 (Moscow).
The excellent quality of confectionery products, the technical equipment of the factory, colorful packaging and advertising put the factory in one of the leading places in the confectionery industry of that time.

After the death of Einem in 1878, Geis began to manage the factory alone, but he did not change the name of the company, which had become popular with Muscovites.
For every pound of new biscuits sold, Einem donated five kopecks of silver, half of which went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans.

The working day in those days was 10 hours. Confectioners, most of whom came from villages near Moscow, lived in the Hostel at the factory, and ate in the factory canteen.
The factory administration provided workers with some benefits:
a school was opened for apprentice children;
for 25 years of impeccable service, a silver name badge was issued and a pension was assigned;
a health insurance fund was established to provide material assistance to those in need;

Working factories:

In 1896, at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, Einem products were awarded a gold medal, in 1900 the company received the Grand Prix at the World Exhibition in Paris for the assortment and quality of chocolate. In 1913, Einem was awarded the title of supplier to the court of His Imperial Majesty.

Photo from the exhibition in 1896:

By the beginning of the 20th century, Einem owns two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod.

During the First World War, the Einem company was engaged in charitable activities: donating money, organizing a hospital for wounded soldiers, sending wagons with cookies to the front.

After the October Revolution of 1917, the factory was nationalized and became known as the State Confectionery Factory No. 1, formerly Einem, in 1922 it was renamed Red October.

What did the Einem confectionery produce?

The factory produced: caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, gingerbread, biscuits. After the opening of branches in the Crimea (Simferopol), "Einem" began to produce chocolate-glazed fruits - plums, cherries, pears, as well as marmalade.

Special attention at the factory was paid to sonorous names and stylish packaging (Geys was once engaged in artistic photography).
What are such names as “Empire”, “Mignon”, “Boyarsky” chocolate, “Golden Label” worth! Boxes with products were trimmed with silk, velvet, and leather. Vrubel, Bakst, Bilibin and Benois worked on the creation of packaging and postcard designs!

Housewives were offered elegant jars for bulk products, decorated with company logos. Excellent geographical maps were produced - with detailed information about the depicted country and with an indispensable company signature.

Composer Karl Feldman, on a special order from the Einem Partnership, wrote "chocolate melodies"
Notes of "Cupcake Gallop", "Chocolate Waltz", "Montpensier Waltz", "Dance of Cocoa" sold out no worse than fashionable treats, especially since they, of course, were accompanied by sweets. The sets were in great demand, especially on the eve of the holidays.

And, of course, they remembered the children - who can resist the request of a sweet tooth to buy at least the smallest candy.
Such chocolate machines were installed in stores. Dropping a 10-kopeck coin into it and moving the lever, the kid caught a tiny chocolate bar weighing 5-6 g that jumped out of the window. was not cheap.

Among the flour products, small pot-bellied salted fish stood out, especially attracting beer lovers. But even children who did not drink beer willingly gnawed at these figurines. Even more entertaining were colored figures made of marzipan, depicting carrots, turnips, cucumbers, and some little animals. They were sometimes hung on the Christmas tree, to the great delight of the little ones.
Among the cakes was a cake with an extraordinary name "Love me" at a different price. Witty buyers said to young saleswomen: “Please,“ Love me ”for three rubles” :)

"I got a bar of chocolate
And I don't need a friend.
Before all I say to people:
“Eat everything. Come on, take it!"

Embroidery for Ladies:

In 1851, a small workshop for the production of chocolate and sweets was opened on the Arbat, in which only four masters worked. It belonged to the German Theodor Ferdinand von Einem, who came to Russia "to do business". During the years of the Crimean War, Einem supplied his products to the front - the profit received allowed him to expand production and transfer the factory to Myasnitskaya Street. In 1869, entrepreneur Julius Heuss joins Einem. Together they open a confectionery shop on Theater Square, order the latest steam engine from abroad, and build the first factory building on Sofiyskaya Embankment of the Moscow River.

For every pound of new biscuits sold, Einem donated five kopecks of silver, of which half went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans. The first official record about the company "Einem. The partnership of the steam factory of chocolate, confections and tea cookies "appears in 1867 in the directory" Factory enterprises of the Russian Empire ". By this time, the company already had awards from the All-Russian Manufactory Exhibitions: bronze (1864) and silver (1865) medals. Einem produced caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, biscuits, gingerbread, glazed fruits, marmalade.

After the death of Einem in 1876, Julius Heiss took over the factory, but he did not change the name of the company, which had become popular among Muscovites.

In 1889, in connection with the expansion of production, Hayes acquired several plots on the Bersenevskaya embankment. One of the first buildings built on the new site was the production building designed by the architect A. V. Flodin. Later, according to the project of the architect A. M. Kalmykov, several more production buildings and tenement houses were erected, which formed the basis of the factory ensemble. The formation of the ensemble of the factory was completed in 1914 by joining the apartment building of the Cloth Factory, converted into garages. In total, 23 buildings were built for the Krasny Oktyabr factory on the Bersenevsky site, which became the main one.

By the beginning of the 20th century, Einem owns two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod. After the October Revolution of 1917, the factory was nationalized and became known as the State Confectionery Factory No. 1, formerly Einem, in 1922 it was renamed Red October, which name it has retained to this day.

During its heyday, Einem was one of the most famous brands of confectionery in the whole country. But he was remembered by many of his contemporaries for the fact that he produced a wide variety of postcards in addition to his sweets and cookies. Today, most people know the series "Moscow in the 23rd century" of eight futuristic postcards from 1914, which demonstrate how, according to the author, Moscow was to look like in the 22nd and 23rd centuries: from 2114 (card "Central Station") to 2259 (card "St. Petersburg highway").

Central Station. Winter is the same as with us 200 years ago. The snow is white and cold. Central Station of Terrestrial and Air Communications. Tens of thousands of people come and go, everything is going extremely quickly, systematically and conveniently. At the service of passengers - land and air. Those who wish can move with the speed of telegrams.

Moskvoretsky bridge. The Kremlin also adorns the ancient Belokamennaya and with golden domes presents an enchanting spectacle. Right there at the Moskvoretsky Bridge we see huge new buildings of trade enterprises, trusts, societies, syndicates, etc. Against the background of the sky, the carriages of the suspended air road slide harmoniously ...

Lubyanskaya Square. Clear evening. Lubyanskaya Square. The blue of the sky is drawn by clear lines of luminous airplanes, airships and carriages of the air road. Long cars of the Moscow Metro take off from under the bridge square, which was only talked about in our presence in 1914. On the bridge over the Metropolitan, we see a slender detachment of the valiant Russian army, which has retained its form since our times. In the blue air, we spot the Einem commodity airship flying to Tula with a supply of chocolate for retail stores.

Moskva river. Lively, noisy banks of the large navigable Moscow River. Huge transport and merchant cruisers and multi-storey passenger steamships rush along the transparent deep waves of the wide commercial port. The entire fleet of the world is exclusively commercial. The military was abolished after the peace treaty in The Hague. In the noisy harbor one can see the diverse costumes of all the peoples of the globe, for the Moscow River has become a world trading port.

Petrovsky park. We are transported mentally to Petrovsky Park. The alleys are expanded beyond recognition. The ancient Petrovsky Palace has been restored, and the Museum of the Petrine era is concentrated in it. Everywhere beat, sparkling, wondrous fountains. Deprived of microbes and dust, airships and airplanes cut through completely clean air. Crowds of people in bright costumes of the 23rd century are enjoying the wondrous nature in the same place where we used to walk, great-great-great-grandfathers.

Red Square. Red Square. The noise of wings, the sound of trams, the horns of cyclists, the sirens of cars, the crackle of engines, the screams of the public. Minin and Pozharsky. Airship shadows. In the center is a policeman with a saber. Timid pedestrians are saved in the place of execution. So it will be in 200 years

Petersburg highway. Beautiful clear winter of 2259. A corner of the "old" rejoicing Moscow, the ancient "Yar" still serves as a place of great fun for Muscovites, as it was with us more than 300 years ago. For the convenience and pleasantness of communication, the St. Petersburg Highway has been completely turned into a crystal-ice mirror, along which graceful snowmobiles fly, gliding. Right there on small aero skids, traditional hitters and sellers of hot aero skis dart. And in the XXIII century Moscow is true to its customs

Theatre square. Theatre square. The pace of life has increased a hundred times. Everywhere lightning-fast movement of wheeled, winged, propeller and other vehicles. The Muir and Merlis Trading House, which existed as early as 1846, has now grown to fabulous proportions, and its main departments are connected with air railways. Numerous motors fly out from under the pavement. Somewhere in the distance there is a fire. We see an automobile fire brigade, which will end the disaster in a moment. Biplanes, monoplanes and many air spans rush to the fire

However, in addition to these futuristic postcards, there were many other series that were published in huge quantities and served not only to send "open letters", but also to broaden one's horizons, and are also an excellent item for collecting.

series "Game quartet"

series "Hunting in Russia"

series "On the 300th anniversary of the reign of the Romanov dynasty"

series "1812"

series "Types of peoples of the globe"

and here, for example, geographical cards depicting a map of Russia. Note that it is referred to as "Constitutional Empire". There were cards with other countries, but I did not come across them.

Well, and other very different series of postcards:

All this is now a monument to an irretrievably lost era, which reaches us in such postcards. They were published "for fun" for themselves, but it turned out that they are much more important for us as a memory of that country that we never knew ...

Having talked about the spirits of Brocard and Rahl, I cannot fail to mention another branch of which the Russian Empire was rightfully proud. Imagine, in 1900 at the world exhibition in Paris for a huge assortment and excellent quality of chocolate, the Russian factory "Einem" received the highest award - the Grand Prix. So, a century ago we could call Russian chocolate the best in the world. "Einem" was, as it were, a signboard for Russian chocolate of the early twentieth century.

On the chocolates was a well-fed peanut with an unkind look and a bast bat in his hands. The defiant label was also supplemented by a lovely rhyme:

"I got a bar of chocolate
And I don't need a friend.
Before all I say to people:
“Eat everything. Come on, take it!"

Oh, they really knew how to please discerning customers. Boxes with products were finished with silk, velvet, leather - these were real small works of art. The factory was a supplier to the court of His Imperial Majesty and received the right to print the coat of arms of Russia on the packaging. Postcards with congratulations were invested in the sets. For the factory, his own composer wrote music, and the buyer, along with caramel or chocolate, received free notes of the Chocolate Waltz, Montpensier Waltz or Cupcake Gallop. Among the flour products, small pot-bellied salted fish stood out, especially attracting beer lovers. But even children who did not drink beer willingly gnawed at these figurines. Even more entertaining were colored figures made of marzipan, depicting carrots, turnips, cucumbers, and some little animals. They were sometimes hung on the Christmas tree, to the great delight of the little ones.
Among the cakes was a cake with an extraordinary name "Love me" at a different price. Witty buyers said to young saleswomen: “Please,“ Love me ”for three rubles” :)

And it began back in 1850, when the founder of the factory, a German citizen Ferdinand Theodor von Einem, came to Moscow in the hope of starting his own business. At first, he engaged in the production of sawn sugar, then (in 1851) he organized a small workshop for the production of chocolate and sweets on the Arbat. In 1857, Einem met his future partner Julius Geiss (J.Heuss), who had an outstanding talent as a businessman. Together they acted more confidently and opened a pastry shop on Theater Square. Having accumulated sufficient capital, the entrepreneurs ordered the latest steam engine from Europe and set about building a factory on the banks of the Moskva River, on Sofiyskaya Embankment. In the reference book "Factory enterprises of the Russian Empire" an entry was made about this fact: "Einem. Association of steam factory of chocolate confections and tea biscuits. Year of foundation 1867. The working day at the factory in those days was 10 hours. Confectioners, most of whom came from villages near Moscow, lived in the Hostel at the factory, and ate in the factory canteen. The factory administration provided workers with some benefits:

* a school was opened for apprentice children;
* for 25 years of impeccable service, a silver name badge was issued and a pension was assigned;
* a health insurance fund was established to provide material assistance to those in need;

Caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, gingerbread, biscuits were produced. After opening a branch in the Crimea (Simferopol), "Einem" began to produce chocolate-glazed fruits - plums, cherries, pears, as well as marmalade.
Einem Partnership successfully competed with other confectionery magnates - for example, Abrikosov and Sons, but I plan to write about them later (of course, if you want).
The excellent quality of confectionery products, the technical equipment of the factory, colorful packaging and advertising put the factory in one of the leading places in the confectionery industry of that time.

By the beginning of the XX century. T-vo Einem owned two factories in Moscow, factories in Simferopol and Riga, numerous shops in Moscow, Nizhny Novgorod.
During the difficult years of the First World War, the Einem company was engaged in charitable activities: it made monetary donations, organized a hospital for wounded soldiers, and sent wagons with cookies to the front.
After the October Revolution, in 1918, the factory was nationalized, and in the same year it received the name "State Confectionery Factory No. 1, formerly Einem", and in 1922 it was renamed "Red October", although a few years after that in brackets always added "Former. Einem "- the popularity of the brand was so great, and the quality of the products was appreciated.

The foundation of the Krasny Oktyabr confectionery factory has its roots in the late 40s - early 50s. XIX century. In 1846, a Prussian subject, Ferdinand Theodor Einem, arrived in Moscow. On December 6, 1849, the confectioner "had the good fortune to supply" products of his skill to the table of members of the imperial family, and for those products he received the highest approval of the Empress and Grand Duchesses. In 1851, he opened a small shop for the production of sawn sugar and chocolate on the Arbat. By the end of the 60s, the Einem company was already known in the Russian confectionery market, its turnover was growing rapidly and it became necessary to build a large factory. In 1867 a factory opens on Sofiyskaya Embankment, directly opposite the Kremlin. At this time, the factory has only 20 workers. In 1870 a three-story factory for the production of biscuit was built on Bersenevskaya embankment, and since 1889. the territory on Bolotny Island begins to be actively developed. Since 1869 F.T. Einem invites Julius Geis as a partner, who buys out 20% of the company's shares, and after Einem's death in 1876. becomes the owner of the company. By this time, the Einem enterprise had two factories in Moscow: (on Sofiyskaya and Bersenevskaya embankments), a workshop for the production of fruit juices, compotes in Simferopol, and three stores on the central streets of Moscow. Turnover of the enterprise in 1876. already reached 600,000 rubles.

In 1886 Yu.Geys creates a joint-stock company "Einem Chocolate, Candy and Tea Cookies Steam Factory Partnership". The company's turnover increased rapidly and by 1914. reaches 7,800,000 rubles. The total number of workers and employees is 2,800 people. All production in factories is equipped with the latest technologies of that time with the most perfect hygiene and cleanliness. Supplying vast Russia with its products, Einem has six elegantly furnished stores that are very popular in the capital and its environs. At the All-Russian Exhibition in 1896. (Nizhny Novgorod) "Einem Partnership" was awarded the State Emblem, and at the World Exhibition in Paris in 1900 - two "Grand-Prix".

In 1913, the "Einem Partnership" was honored to become the supplier of the Court of His Imperial Majesty.

November 15, 1918 the factory was nationalized and named "State Confectionery Factory No. 1". July 13, 1922 the general meeting of the labor collective of the factory decided to rename the State Factory No. 1 (formerly Einem) into the Red October factory. From 1922 to May 31, 1934 the factory was under the jurisdiction of the Moscow Economic Council (Moscow Council of the National Economy under the Moscow Regional Trade Department Mosselprom).

During the Great Patriotic War, 50% of the equipment was evacuated to Kuibyshev, more than 500 people volunteered for the front, the factory continued to produce confectionery products even in larger volumes than then in peacetime in the 50s. Production went to the front. At this time, by order of the government, a new chocolate "Guards" was created. Since 1942 pilots began to receive it, and the factory produced Cola chocolate for submarine sailors. Workshop No. 6 was created at the factory to produce products for the front: flame arresters for aircraft, colored smoke bombs for the fleet, porridge concentrates in briquettes. The factory was awarded the Banner of the State Defense Committee as the winner in the socialist competition.

After the war, the reconstruction of the factory begins. Production lines are introduced for the first time. In 1947-49. the caramel shop was automated, in 1951 - 53. - chocolate, candy shops.

Since 1959 the factory is called the Moscow confectionery factory "Red October". In 1961 for the first time in the USSR, complex-mechanized production lines for the production of cast iris were created at the factory. By 1965 40 complex-mechanized production lines for the production of confectionery products worked at the factory. The production lines developed by the Krasny Oktyabr factory were installed in almost all confectionery industries in the Soviet Union. On these lines, new varieties of sweets, caramel, chocolate were developed and produced.

July 8, 1966 By decree of the Presidium of the Supreme Soviet of the USSR, "Red October" was awarded the highest government award - the Order of Lenin.

Krasny Oktyabr constantly mastered and produced new varieties of products: Red Poppy®, candies Stolichny®, Truffeli®, Yuzhny Nut®, Golden Label® and others. In 1965 the factory began to produce a new milk chocolate "Alenka"®, which later became the most famous brand of the factory. In 1977, the Krasny Oktyabr confectionery factory was transformed into an experimental one. 1996 – Krasny Oktyabr was renamed into JSC Krasny Oktyabr. 2002 - as part of the growing influence of transnational corporations in the Russian market, in order to create worthy competition for domestic producers of foreign confectionery manufacturers, Krasny Oktyabr OJSC became part of the United Confectioners holding.

The new production site of the Krasny Oktyabr factory was opened on the territory of the Babaevsky Concern in 2007. The transfer was carried out in stages, without stopping the production process. The new building of Krasny Oktyabr has equipment for the production of chocolate masses, icing, chocolate, chocolate bars and sweets with various fillings.

Currently, the factory produces more than 240 types of confectionery products under the brands "Alenka"®, "Mishka clumsy"®, "Little Red Riding Hood"® and others.

More than 150 years have passed since the founding of the Einem confectionery factory. In 1850, the young and ambitious Ferdinand Theodor von Einem came to Russia to make a fortune. Ferdinand was the son of a simple German priest, Karl Einem. He grew up in Spartan conditions, excluding any "sinful" luxury. One day, Ferdinand's father found a piece of chocolate candy in the pocket of his 10-year-old son. The evidence of the fall was laid out on the table for general censure - how could the future priest spend the taler presented to him on base pleasure ?! Who would have thought that in 15 years chocolate would become Ferdinand's life's work...

First, Einem became an apprentice in the chocolate shop of the master Oreole - in the same shop where the memorable "sinful" candy was bought. By the age of 20, a talented young man had mastered all the tricks of making chocolate and even surpassed his teacher. Master Oreole advised the young man to go to Russia and open his own business there. In those days, many Europeans left for Russia - a country of severe frosts and untold riches. In addition, in Russia they did not know how to cook chocolate at all ...

After arriving in Russia, Einem took up the production of sawn sugar, but the trade did not go, and a year later the business had to be closed. Then the resilient entrepreneur organized a small workshop for the production of cookies and sweets.

Einem fell in love with Russia with all his heart. He even began to call himself in the Russian manner - Fedor Karlovich. In the Crimean War, he managed to get a state order to provide the front with sweets - the supply of syrup and jam for wounded soldiers. Einem fulfilled the state contract "with unparalleled honesty," as the Vedomosti newspaper wrote. The business of the company went uphill. In 1857, the smart and perspicacious Einem met the talented businessman Julius Geiss, who contributed his entire fortune (20 thousand rubles) to business development and became Einem's partner. The partners ordered a steam engine from Europe and began to build a large factory on Sofiyskaya Embankment - the very one that is now called Red October.

The Einem factory was the first in Russia to launch mass production of chocolates and cocoa. Its products regularly received Russian and international awards, the range expanded, production grew. In 1900, at the World Exhibition in Paris, the factory's products were recognized as the best and received the highest award. By the 300th anniversary of the Romanov dynasty in 1913, the factory was awarded the title "Supplier of the Court of His Imperial Majesty". In a word, the Einem factory became the leading confectionery production in the Russian Empire, despite the fact that they had serious competitors - the oldest confectionery company in Russia, Abrikosov and Sons (the current Babaevsky concern), Adolf Siu confectionery (Bolshevik factory) ).

What caused such success? Why was the popularity of the factory so great that even after nationalization in 1918, the new name “Red October” was added in brackets for twenty years “Former. Einem? Even the Bolsheviks did not immediately manage to get rid of her real name.

Here are some of the Einem Factory's marketing techniques, which were used in the days when marketing was unheard of:

Luxury packaging.
The best artists of that time were invited to decorate sweets: Vrubel, Bakst, Bilibin, Benois. Candy boxes were trimmed with silk, velvet or leather.

The idea to associate the new taste of sweets with a painting by the fashion artist Ivan Ivanovich Shishkin belonged to Julius Geiss. This is what the first "Bears of the clubfoot" looked like.

Cognitive inserts and wrappers for sweets.
Great idea - the child eats candy and learns something new. Collectible postcards with geographical maps, animals, historical scenes, reproductions of paintings by famous Russian artists were put into boxes with sweets and cocoa. The most beautiful playing cards were drawn for adult buyers. To become the owner of a whole deck, one had to eat a lot of sweets.
Look what a beauty! Such chocolates can be bought for the sake of one wrapper!

Having received chocolate
And take a bite,
Suddenly I saw Vasya Stepka -
Bully and tattered...
What are you? Do you want half?
Do you want clubs?
And he went to wave a club ...
Styopka came out with a lantern.
Having received a big embarrassment,
Throwing a stick and a cap,
He ran as fast as he could
And I forgot about chocolate.
The winner, brave Vasya,
Boasting about the strength of the muscles,
He said that all this -
He owes only Einem.

By the way, sweets with the name "Come on, take it away" are produced to this day. Only instead of a frowning toddler, a pretty girl playing with a puppy is printed on the wrapper.

Exclusive offer.
Composer Karl Feldman, on a special order from the Einem Partnership, wrote “chocolate melodies”: “Cupcake Gallop”, “Chocolate Waltz”, “Montpensier Waltz”, “Cocoa Dance”. These melodies quickly became popular. Sheet music for them could only be obtained with the purchase of chocolates. If you want to play a fashionable waltz, buy sweets from Einem! For little buyers, we developed cross-stitch patterns that were invested in boxes of sweets and cocoa.

Branded machines for the issuance of chocolate.

By inserting a 10-kopeck coin into such a machine and moving the lever, the child received a small chocolate bar in a wrapper. These machines quickly became a fashionable innovation and a real "lure" for small buyers.

Branded accessories.
Branded napkins or tweezers with the factory logo were put into boxes of sweets for free. Confectionery shops sold beautiful cans for bulk products, decorated with the Einem logo.

To a modern reader, these techniques may seem devoid of originality, but then it was a real breakthrough. They tried to imitate Einem, and not only direct competitors, but also entrepreneurs not related to the confectionery business. It is surprising that their “teacher” was the son of a simple priest, who at the time of his arrival in Russia had neither a good education nor serious savings. Thanks to his amazing instinct, ability to find the right people and sincere love for his work, Fedor Karlovich Einem became one of the richest people in Russia, earned respect and honor.

Shortly before his death, Einem sold his share to his partner Geiss and returned to Prussia. He didn't have children. In 1876 the newspapers reported Einem's death. At the time of his death, the famous chocolatier was only 50 years old. Fyodor Karlovich bequeathed to bury his body in Moscow - in his new homeland, where he lived most of his life and found happiness and wealth.

The confectionery business under the leadership of Geis grew even more, but they did not rename the factory - the words "Einem" and "quality" were strongly associated with the townspeople. After the death of Julius Geis, his son Voldemar became the head of the factory. Before the revolution of 1917, Geis did not live. Probably luckily...